Best of ESOMAR Belgium- A virtual event!

Date of publication: November 26, 2019

Catalogue: Webinars 2019

Abstract:

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.

We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.


Our Best-of-ESOMAR selection:

The state of MRX by Ray Pointer

A recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.

Hello, I'm Alexa. I'm conducting a survey by Ennio Armato

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.

Using Technology to Drive Commercial Opportunities at F1 Races? by Matt Roberts

Insight from sensor technology used at F1 to measure fan engagement and commercial opportunities

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Fad and progress in motivation research Authors: Herta Herzog
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Some principles in product testing Authors: Fritz Lohmeier
American experience with motivation research Authors: Paul Lyness
Factor analysis in market research Authors: Andrew S. C. Ehrenberg
Factor analysis in market research (French) Authors: Andrew S. C. Ehrenberg
Operations research Authors: Friedrich Wendt
Operations research (French) Authors: Friedrich Wendt
Research in Africa Authors: Charles Celier
Research in Africa (French) Authors: Charles Celier