Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.
We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.
Our Best-of-ESOMAR selection:
The state of MRX by Ray Pointer
A recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.
Hello, I'm Alexa. I'm conducting a survey by Ennio Armato
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.
Using Technology to Drive Commercial Opportunities at F1 Races? by Matt Roberts
Insight from sensor technology used at F1 to measure fan engagement and commercial opportunities
Translating online sensation into the store
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
Brands Connect: The changing role of the insights function and job description
Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
Best of ESOMAR Italy: Understanding consumers in the current technoculture
Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021
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