Abstract:

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.

We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.

Our Best-of-ESOMAR selection:

The state of MRX by Ray Pointer

A recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.

Hello, I'm Alexa. I'm conducting a survey by Ennio Armato

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.

Using Technology to Drive Commercial Opportunities at F1 Races? by Matt Roberts

Insight from sensor technology used at F1 to measure fan engagement and commercial opportunities