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Research papers

Initial steps towards developing a theory of presentation graphics

As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorganized body of knowledge.As an initial step towards...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Michael Mayernik
November 10, 2002
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Citation

Mayernik, M. (2002a, November 10). Initial steps towards developing a theory of presentation graphics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/initial-steps-towards-developing-a-theory-of-presentation-graphics


Research papers

The shock of the new

In the last decade there have been a number of potentially significant technological innovations in qualitative marketing research. The aim of this paper is to help clients and qualitative researchers evaluate how if at all such technological...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Barker, Clive Nancarrow
September 1, 1999
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Citation

Barker and Nancarrow (1999a, September 01). The shock of the new . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-shock-of-the-new-


Research papers

Facing the future

This authors of this paper argue that brand leadership is not about reacting but about anticipating and taking risks. The imperative for change and innovation is particularly evident when national brands embrace the challenge to become global...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Richard Pike
September 1, 1999
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Citation

Pike, R. (1999a, September 01). Facing the future . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facing-the-future-


Research papers

Interaction and intensity

A core function of magazines is their ability to provide an interactive forum for readers to communicate with like-minded people. A study was commissioned by Pacific Publications to look at how magazine readers use their magazines and which areas of...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Angela Brooks
June 15, 1999
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Citation

Brooks, A. (1999a, June 15). Interaction and intensity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interaction-and-intensity


Research papers

Learning from failures in predicting new design acceptance

In the market under consideration research is not as old as in other markets. A number of companies have not yet given up the practice of judgmental forecasting the market performance of new designs. Therefore we investigated the failures of...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Wulf Schlund
September 1, 1998
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Citation

Schlund, W. (1998a, September 01). Learning from failures in predicting new design acceptance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/learning-from-failures-in-predicting-new-design-acceptance


Research papers

A comparison of Internet retail banking in the United States and Europe

Retail banks around the world are moving rapidly towards increasing their Internet service provision. This trend has been given momentum by the prospect for retail banks to dramatically reduce transaction costs. Although short term transaction costs...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Andy Lowe, Stephane Thuillier, Jari Kuusisto
June 15, 1998
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Citation

Lowe, Thuillier and Kuusisto (1998a, June 15). A comparison of Internet retail banking in the United States and Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-internet-retail-banking-in-the-united-states-and-europe


Research papers

Being creative with creativity

This paper describes research that was conducted to inform the development of an interactive CD-ROM product designed to enhance the mathematical skills of eight to twelve year old children in a user environment that combines computerized gameplay...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Michael Cohen, Stacey Matthias
September 1, 1997
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Citation

Cohen and Matthias (1997a, September 01). Being creative with creativity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/being-creative-with-creativity-


Research papers

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Hamza Zeytinoglu, Selim Oktar
September 1, 1997
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Citation

Zeytinoglu and Oktar (1997a, September 01). Research for public relations and communication strategy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-public-relations-and-communication-strategy-


Research papers

Relationship marketing and design participation

Relationship marketing is conveniently thought of as a means of building forms of customer loyalty which transcend preferences for particular products. This implies a conceptual divorce between the customer-supplier relationship and the process of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Murray Clark, Anne Tomes, Peter Armstrong
November 1, 1996
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Citation

Clark, Tomes and Armstrong (1996a, November 01). Relationship marketing and design participation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/relationship-marketing-and-design-participation-