Abstract:

A core function of magazines is their ability to provide an interactive forum for readers to communicate with like-minded people. A study was commissioned by Pacific Publications to look at how magazine readers use their magazines and which areas of the magazine are more useful. through interaction the magazine/reader relationship is personalised and the reader is made to feel more a part of the magazine itself. The reader's relationship will he intensified through the interactive elements of the magazine. The study measured intensity of the relationship with individual titles. It is found that the more interactive elements a title had in combination with the number of times readers used these elements resulted in a more intense relationship.