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Research reports

36 questions to help commission neuroscience research

Following the ESOMAR Neuroscience seminar in June 2011, it became clear that ESOMAR has a role to play in helping the Neuroscience area of research to grow and flourish in the years to come. Alongside a team of experts we believe that this can best...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 2011

Research reports

Global Market Research 2008

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2008

Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989

Research reports

Exploratory research report "Bird's Eye Country" advertising

The broad objectives of this research were to identify the major elements in motivations, beliefs, and attitudes covering Frozen Vegetables. Bird's Eye Country advertising was studied in detail in order to clarify what role advertising is and could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971