Abstract:

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape. The report includes: - Global & regional highlights and 5-year trend data - Turnover and growth data on 74 countries - Breakdowns of sources of turnover, spend by research method and design - A new section on pricing - Assessment of the outlook, key developments and competitive environment - Expert insights current and future research needs in six industry sectors: fast-moving consumer goods, retail, pharmaceutical & healthcare, automotive, financial services and telecoms, media & entertainment - Overview of the top 25 research companies and key financial figures of the top 10 firms - A revamped industry journal providing a clearer overview of the main events in the industry during the last 18 months