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Research papers

Recent developments and future trends in marketing research in Japan using new electronic media

Five years ago, when there were heated discussions on emerging new electronic media in Japan, I wrote an article for a Japanese trade journal, in which I discussed possible use of new media for marketing research. The new media I discussed in the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kazuaki Katori
Company: NTT DATA SMIS
June 15, 1988
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Citation

Katori, K. (1988a, June 15). Recent developments and future trends in marketing research in Japan using new electronic media. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/recent-developments-and-future-trends-in-marketing-research-in-japan-using-new-electronic-media


Research papers

The impact of the new electronic media

This paper will trace the development of cable television in the U.S. from its early development for better TV reception in rural or remote areas, to the use of communication satellites to deliver programming across the entire country. We wiI I...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Barry M. Kaplan
Company: Bates CHI & Partners
June 15, 1986
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Citation

Kaplan, B. M. (1986a, June 15). The impact of the new electronic media. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-new-electronic-media


Research papers

Opening of the seminar

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/opening-of-the-seminar-2465