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Opening of the seminar

Date of publication: April 11, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Otmar Ernst

Abstract:

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical progress - or what was regarded as progress at a specific time - was demonstrated.

Otmar Ernst

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Research Papers

Opening of the seminar

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: Martin Simmons

 

April 1, 1974

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Citation

Simmons, M. (1974a, April 01). Opening of the seminar. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/opening-of-the-seminar


Research Papers

Conclusions of the seminar

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Julia Ann Burdus

 

June 15, 1973

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Citation

Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/conclusions-of-the-seminar


Research Papers

Summary of the seminar

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

 

June 15, 1972

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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/summary-of-the-seminar-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/summary-of-the-seminar-