Resources Library by ANA

Research World (May 2001)

The Reader's Digest Association Inc is a global leader in publishing and direct marketing, whose object is to create and deliver products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine,...

Catalogue: Research World 2001

Author: ESOMAR B.V.

May 1, 2001

Strategic publishing

The days towards the end of a century seem to inspire an inflation of forecasts and predictions, and even more so when it comes to the end of a millennium. It is a good opportunity to look into the future, especially for publishing, which faces more...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Rolf Speetzen

October 10, 1999

New multimedia-based methods of marketing research for the publishing industry

This paper discusses the use of ‘simulation technology' (multimedia simulation systems) in marketing research for the publishing industry it starts from an investigation of the concept and the essential features of simulation and shows how...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Kenneth Tobyn, Bruno Patierno

Company: SCENARI SRL

June 15, 1999

Accountability

Market research bureau Inter/View in Amsterdam has conducted a survey assigned by Weekbladpers, a Dutch publisher of weekly and monthly sports and culture magazines. In this survey an experiment was carried out to test the hypothesis of the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Authors: Marianne Wessel, Sikke Bakker

November 1, 1995

State of the art multi media index

The Danish Multi Media Index (DMMI) contains a wealth of information on all important aspects of media published in Denmark. This paper describes the methods of the measurements conducted for the individual types of media as well as the highly...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Simon Ortmann Nielsen, Søren A. Bronée

Company: Nielsen

June 15, 1994

Fact or fiction

Historically the UK book trade has been poorly served with information about the market - in terms of both actual sales and buyer behaviour and attitudes. There were many assumptions made about the market, for example, who is buying what books, and...

Catalogue: Seminar 1993: Competition In Publishing

Author: Leslie Henry

June 15, 1993

Developing and using a consumer panel to assist book marketing

This paper is divided into three sections. The first deals with some of the main points derived from the Adams Readers' Panel which bear on the title. The marketing of books is an order of magnitude more difficult than the marketing of most products,...

Catalogue: Seminar 1993: Competition In Publishing

Author: James Adams

June 15, 1993

Young people and reading

Much has been said recently about the supposedly all-pervasive nature of video game culture and its impact on young people. Some prognostications have it that today's children, on growing up, will not be interested in the printed word at all. This...

Catalogue: Seminar 1993: Competition In Publishing

Author: Geoff Wicken

June 15, 1993

A new approach to the collection of published information with the unification of Europe

With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized and analyzed information from the various countries within the EEC and...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Ruth Stanat

Company: SIS International Research

June 15, 1991