Strategic publishing

Date of publication: October 10, 1999

Author: Rolf Speetzen

Abstract:

The days towards the end of a century seem to inspire an inflation of forecasts and predictions, and even more so when it comes to the end of a millennium. It is a good opportunity to look into the future, especially for publishing, which faces more and more competition from a growing number of media (which were themselves just a few years ago in the realms of fantasy). The speed of change and innovation is increasing rapidly. Publishing will have to adapt to these innovations if it is to survive.

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