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Research papers
CO-MENnity
The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...
Catalogue: Asia Pacific 2024
Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu
Companies: Euromonitor International, LOreal
November 19, 2024
Videos
CO-MENnity
The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...
Catalogue: Asia Pacific 2024
Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu
November 19, 2024
Videos
Emotion-Inducing Fragrances
Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...
Catalogue: Congress 2024
Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora
October 1, 2024
Webinars
New Normal, New Beauty
In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...
Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
Case studies
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Videos
From social listening to e-seeing
The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...
Catalogue: Fusion 2019
Authors: Alberto RodrÃguez Romo, EstefanÃa Yaguez Lorenzo
Company: L'Oréal
November 10, 2019
Videos
