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Research papers

Challenges of agricultural market research in Russia

Russia is a vast agricultural market; even in the current depressed state of the economy, farm inputs represent multi-billion dollar purchases. Consumer market research is developing rapidly, but with interviewers located in the large cities with...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Vladimir Lapin
February 1, 1996

Research papers

How customer satisfaction research has been integrated in the operations of a service company

The paper gives en overview of the importance of integrate the results from customer satisfaction research in the day to day operations. In the paper it is given a short description of the company - the Swedish Farmers Relief Service Corporation -...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sven Holmstrom
February 1, 1996

Research papers

Sewage sludge to land

This paper shows how market research was used by a company to help them with their capital investment in new processing plants. An outline of the methodology of the research is provided. The high level of detail required at the sampling and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Richard Davies
February 1, 1996

Research papers

The agricultural market in Italy

The following report analyses some particularly important aspects of the Italian agricultural structure. The total market is very fragmented, consisting of a large number of very small farms that set against a few others of considerable importance,...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Giovanni Monaco
February 1, 1996

Research papers

Agrimanager in France

The decreasing number of farms in France has led the participants of the agricultural knowledge system, i.e. the industrial companies and other organizations to reevaluate their current structures and strategies. The possibility that adaptations of...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Klaus-Dirk Seibold
February 1, 1996

Research papers

Marketing genetically modified organisms

The paper takes a case study of the potential introduction of a new agricultural technology. It considers the introduction and marketing strategy for transgenic herbicide resistance, one of the first widespread applications of genetically modified...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Gill Norriss
February 1, 1996

Research papers

Swedish agricultural co-operatives in the European Union

After Sweden became a member of the European Union, an uncertain period arised for the Swedish agricultural co-operatives. Before agricultural co-operatives operated on the domestic market. The surplus production was exported with export subsidies....

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: G. J. Hendriks, Corne van de Klundert
February 1, 1996

Research papers

A consumer-oriented approach to the marketing of food products

There is a growing recognition that successful marketing of food products should take the consumer, the ultimate judge in the market, as point of departure. This will allow producers to add value to their products while consumer needs will be more...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: Anke Audenaert, Jan-Benedict Steenkamp
February 1, 1996

Research papers

Farmstat Portugal

This paper is about FARMSTAT Portugal, the first Portuguese panel specially designed for agricultural marketing research and opinion studies. Its functional structure is explained, giving emphasis both to implementation functions and routine...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Francisco Gomes da Silva
February 1, 1996