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Research papers

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/are-you-ok-zoomers-


Research papers

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
October 1, 2015
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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, October 01). Gen-Zurveys. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/gen-zurveys-8573


Research papers

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen
Company: InSites Consulting
November 18, 2014
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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/getting-close-to-youth-8365


Research papers

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Tom De Ruyck, Erkan Balkan, Joeri Van den Bergh, Anouk Willems
Company: InSites Consulting
September 26, 2013
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Citation

De Ruyck, Balkan, Van den Bergh and Willems (2013a, September 26). Think big and connect to the Max. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max-8082


Research papers

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe
Company: InSites Consulting
September 26, 2013
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Citation

De Boeck, Van den Bergh, Tabogo, Merlo and Verhaeghe (2013a, September 26). The art of research. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/the-art-of-research-8079


Research papers

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011
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Citation

Sbarbaro, Veris, De Ruyck and Van den Bergh (2011a, November 13). We got a crush on you(th)!. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/we-got-a-crush-on-you-th-


Research papers

Me, myself and I

The question 'who am I?' is especially pertinent during adolescence. MTV Networks wants to understand identity construction among youngsters aged between 13-17 in a changing media landscape. The rise of social networks and other new internet...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Joeri Van den Bergh, Veerle Colin, Annelies Verhaeghe
Companies: InSites Consulting, Viacom International Media Networks
November 20, 2008
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Citation

Van den Bergh, Colin and Verhaeghe (2008a, November 20). Me, myself and I. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/me-myself-and-i


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-