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Getting close to youth

Date of publication: November 18, 2014

Catalogue: Global Qualitative 2014: Research Renaissance

Company: InSites Consulting

Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen

Abstract:

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is your business and research approach Gen Y proof? This paper aims at explaining the key themes in lives of Millennials and how these are represented in the VMN brands and content. Based in the insights, we elaborate on how these five themes are the source of some important Gen Y consumer trends happening today,

Joeri Van den Bergh

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Anneleen Boullart

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Patrick Alders

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Martijn Van Bijnen

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Getting close to youth

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Alders, Van Bijnen, Van den Bergh and Boullart (2014a, June 15). Getting close to youth. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/getting-close-to-youth


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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/youth-tales