Back

Getting close to youth

Date of publication: November 18, 2014

Catalogue: Global Qualitative 2014: Research Renaissance

Company: InSites Consulting

Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen

Abstract:

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is your business and research approach Gen Y proof? This paper aims at explaining the key themes in lives of Millennials and how these are represented in the VMN brands and content. Based in the insights, we elaborate on how these five themes are the source of some important Gen Y consumer trends happening today,

Joeri Van den Bergh

Author

This is a long description of some author details.

Anneleen Boullart

Author

This is a long description of some author details.

Patrick Alders

Author

This is a long description of some author details.

Martijn Van Bijnen

Author

This is a long description of some author details.

This could also be of interest:

Videos

Getting close to youth

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart

Company: InSites Consulting

June 15, 2014

×

Citation

Alders, Van Bijnen, Van den Bergh and Boullart (2014a, June 15). Getting close to youth. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/getting-close-to-youth


Research Papers

Getting close to business

Catalogue: Seminar 1988: Business To Business Research

Authors: Justin Gutmann, Stephen Ellis, David Smith

Company: DVL Smith Ltd

June 15, 1988

×

Citation

Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/getting-close-to-business


Research Papers

Youth tales

Catalogue: Qualitative 2006

Authors: Maslina Mokhtar, Avijit Das

 

October 8, 2006

×

Citation

Mokhtar and Das (2006a, October 08). Youth tales. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/youth-tales


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/youth-tales