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Research papers

Human-centric Innovation...On the Edge

To develop "experiential snacking" solutions, Mars Wrigley looked for inspiration at the edge, by teaming upwith leading-edge change-makers, looking for emergent semiotic codes that take us to the edge and gettinginspired by an edgy crowd of global...

Catalogue: Congress 2022: 75th Anniversary
Authors: Nicole Umana, Thomas Troch
Companies: InSites Consulting, Mars Wrigley
September 23, 2022
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Citation

Umana and Troch (2022a, September 23). Human-centric Innovation...On the Edge. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/human-centric-innovation-on-the-edge


Research papers

Leveraging Regional Trends

Numerous trend reports are published every year by trend watchers, creative agencies and marketing consultingfirms. Although most reports are quite insightful, they often present rather generic trends. For clients to have acompetitive advantage, it...

Catalogue: Future-Proofing and Foresight
Authors: Kjell Massen, Nikoletta Abrayni
Companies: InSites Consulting, Diageo
April 14, 2022
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Citation

Massen and Abrayni (2022a, April 14). Leveraging Regional Trends . ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/leveraging-regional-trends-


Research papers

Blinded technology

2020, a pivotal year that was set as a time-stamp on many business strategies and plans over the past years. So, how many companies have set up a 2020 strategy over the last decade? Have tried to envision how their business will look by then? Have...

Catalogue: Latin America 2020 - Insights Festival
Author: Tom De Ruyck
Company: InSites Consulting
October 19, 2020
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Citation

De Ruyck, T. (2020a, October 19). Blinded technology. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/blinded-technology


Research papers

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/it-s-time-to-talk-11586


Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/conversational-research


Research papers

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017
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Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future-


Research papers

The court case for research

Technological developments are creating new playgrounds for research automation. Evolutions in big data allow us to process massive amounts of data at an unforeseen speed, and the human brain is being surpassed by the rise of smart machine learning...

Catalogue: Congress 2017: Visionary
Authors: Katia Pallini, Annelies Verhaeghe
Company: InSites Consulting
September 4, 2017
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Citation

Pallini and Verhaeghe (2017a, September 04). The court case for research. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/the-court-case-for-research


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality


Research papers

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, September 22). The power is in the mix. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix-8893