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We have seen the future...

Date of publication: October 23, 2017

Catalogue: Global Qualitative 2017: Back to the future

Company: InSites Consulting

Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck

Abstract:

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Annelies Verhaeghe

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Remus Tomoiaga

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Marlon Rinoza Plazo

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Sophie Van Neck

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Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/we-have-seen-the-future-