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ESOMAR update
Last update and news form the ESOMAR Council.
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: ESOMAR B.V.
May 23, 2018
Videos
In pursuit of happiness
The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 23, 2018
Videos
Digital immersion
Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Tan Li Ching, Viraj Juthani
Company: Nielsen
May 23, 2018
Videos
Insights to rebuild a B2B Business
How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Susan Burrell, Swami Srinivasan
May 23, 2018
Videos
Will they like it
Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Jon Puleston
Company: Kantar
May 23, 2018
Videos
Breaking the bubble around us
2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation?...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Dave McCaughan
May 23, 2018
Videos
Competing and winning in a world of Big Data
In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Michele Levine
May 23, 2018
Videos
