Back

Insights to rebuild a B2B Business

Date of publication: May 23, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Susan Burrell, Swami Srinivasan

Abstract:

How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.

Susan Burrell

Author

This is a long description of some author details.

Swami Srinivasan

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Using qualitative research to assist a B2B client's commercialisation strategy

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Neil McPhee

Company: MSS Research

October 28, 2001

×

Citation

McPhee, N. (2001a, October 28). Using qualitative research to assist a B2B client's commercialisation strategy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-qualitative-research-to-assist-a-b2b-client-s-commercialisation-strategy-


Videos

Social media research & B2B audiences

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Alex Johnston, Julie Knox

Company: Jigsaw Research

June 15, 2014

×

Citation

Johnston and Knox (2014a, June 15). Social media research & B2B audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-research-b2b-audiences


Case Studies

Moving from consumer to brand and business insights

Catalogue: Congress 2016: #WOW

Authors: Stephen Cooper, Rachel Stern

 

September 22, 2016

×

Citation

Cooper and Stern (2016a, September 22). Moving from consumer to brand and business insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights-8883


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Burrell and Srinivasan (2018a, May 23). Insights to rebuild a B2B Business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights-8883