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Will they like it

Date of publication: May 23, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Company:

Author: Jon Puleston

Abstract:

Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.

Jon Puleston

Author

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"I like it"... Whatever that means

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Author: Daniel L. Pedrero

 

October 24, 2004

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Citation

Pedrero, D. L. (2004a, October 24). "I like it"... Whatever that means. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/-i-like-it-whatever-that-means


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Gen Z: Some like it old

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/gen-z-some-like-it-old-10860


Research Papers

I will tell you what they want, what they really really want

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Annie Pettit

 

June 17, 2014

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Citation

Pettit, A. (2014a, June 17). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Puleston, J. (2018a, May 23). Will they like it. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313