Abstract:
Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.
Date of publication: May 23, 2018
Author: Jon Puleston
Abstract:
Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.
This is a long description of some author details.
Pedrero, D. L. (2004a, October 24). "I like it"... Whatever that means. ANA - ESOMAR. Retrieved April 27, 2024, from
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Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
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Puleston, J. (2018a, May 23). Will they like it. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313