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Citation

Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/when-gen-ai-meets-gen-z


Videos

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
Companies: Quantum Consumer Solutions, TATA Group
September 27, 2023
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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world-12220


Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated