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Research papers

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/it-s-time-to-talk-11586


Research papers

The brick-and-mortar shopping experience

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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Wim Hamaekers, Caroline Verkest, Hannelore Goddyn, Alexander Mazurek
Company:
September 8, 2019
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Citation

Hamaekers, Verkest, Goddyn and Mazurek (2019a, September 08). The brick-and-mortar shopping experience. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-brick-and-mortar-shopping-experience


Research papers

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019
Authors: Mariana Monge, Bárbara Lecaros
Companies: L'Oréal, Neurometrics
April 7, 2019
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Citation

Monge and Lecaros (2019a, April 07). In-store shopper analytics. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/in-store-shopper-analytics


Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318


Research papers

A recent in-store experiment for pre-testing promotions

This paper presents the findings of the experiment for one of the product groups tested and shows to what extent our objectives were achieved. It points out the difficulties encountered in carrying out a test of this kind and furthermore, the...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: R. Chib
Company: Gallup International Association
June 15, 1971
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Citation

Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-