Abstract:

It's all about digitizing the physical store and the impact of fusing technology with research data is huge enabling companies to learn with exact data how the conversion funnel is built. In this case study Telenet, Haystack and Nurama went on a quest to understand the customer journey in a brick-and-mortar store in detail. By combining store exit surveys with behaviour measurement, captured by IoT sensor fusion technology, we unlocked the way to digitize and optimize store experiences in line with the digital world. This case illustrates the power of embracing and fusing new technologies in the research and business insights industry.