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Usage of smartphones in shopping malls

Date of publication: June 17, 2014

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

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Authors: Johanna Fyrbjörk, Carsten Andreasen

Abstract:

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store experience, Google and Ipsos was able to get new, detailed insights regarding the new digital shopping experience. Using an innovative combination of mobile surveying and geo data, the research project was able to collect data very close in time to the actual behavior.

Johanna Fyrbjörk

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Carsten Andreasen

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Usage of smartphones in shopping malls

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Johanna Fyrbjörk, Carsten Andreasen

Company: Ipsos MRBI

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Citation

Fyrbjörk and Andreasen (2014a, June 15). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls


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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/hooked-on-shopping-8575