Abstract:
In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store experience, Google and Ipsos was able to get new, detailed insights regarding the new digital shopping experience. Using an innovative combination of mobile surveying and geo data, the research project was able to collect data very close in time to the actual behavior.
Videos
Usage of smartphones in shopping malls
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 15, 2014
Magazines
Research World (October 2014)
Catalogue: Research World 2014
Author: ESOMAR B.V.
 
October 15, 2014
Research Papers
What do wearable devices bring to market research?
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 17, 2014
