Resources Library by ANA

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Akiko Koyasu, Yoshiaki Saito

Company: Truth Consulting

November 22, 2023

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation

Author: Yongtae Park

Company: Google

November 22, 2023

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation

Author: Gabriel Gontijo

April 13, 2016

Understanding the path to purchase

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences.This paper discusses a new model and method of...

Catalogue: Automotive 2006

Authors: Andrew Dye, Michael Mills, Tina Katsinikas, Nicole Tarkar

Company: Nielsen

February 27, 2006

A segmentation of online and offline shoppers

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In addition, key driver analysis provided us with a...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes

Company: Harris Interactive (Europe)

September 23, 2001

Panel survey

The current paper describes the development of purchasing and income panel survey from a basic households’ economic information source to a complex, model-based test panel. Great importance has been attached to the advantages of a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Jaano Inno

Company: KANTAR TNS Malaysia

February 1, 1997

Prometheus

In France, over the last five years, consumer purchasing trends have undergone immense changes and have therefore been thrown back into question. With regard to marketing practices, this has led to increased difficulty in understanding the...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Denis Delmas, Laurent Zeller

February 1, 1997

The negative exponential

This paper shows how RBL responded to marketing managements' changed needs by adapting mini-testing methodology to reduce the time necessary for testing in a way which preserved the extended observation of the repeat buying behaviour of panellists as...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Joel D. Levy

June 15, 1988

Understanding consumer values

As the specialist practitioners of market modelling worldwide, NOVACTION's learning curve extends over fifteen years. Today, our history of marketing experimentation on test product mixes and consumer response benchmarks is computerised in a global...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Chris Macrae, Carlos Harding

June 15, 1988