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Beauty in the box

Date of publication: April 13, 2016

Catalogue: Latin America 2016: Research Renovation

Author: Gabriel Gontijo

Abstract:

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer. We look at modern beauty buyer's priorities and their relationship with beauty. We also study how social media channels- specifically Facebook and Instagram- are playing a distinct role in purchase cycle.

Gabriel Gontijo

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