Resources Library by ANA

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024

Authors: Ian Pierpoint, Adam Talkington

October 1, 2024

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024

Authors: Melanie Castro-Kelly, Kristin Hickey

October 1, 2024

Setting International Standards in How We As An Industry Measure Demographics

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Go from good to great with critical thinking skills

Critical thinking is a soft skill that can give researchers a leg up by driving thinking to be more disciplined and active. Strong critical thinking skills can help throughout the research process, from defining the problem to the presentation of the...

Catalogue: Webinars 2020

Author: Susan Frede

August 5, 2020

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji

Companies: Shionogi, Insight Dojo

November 11, 2018

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions: - How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: George Cox, Jon Osborne, Genevieve Hall

Companies: Insight Dojo, Shionogi

November 11, 2018

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Naoki Takahashi

Company: Nissan Motor Co.

May 13, 2018

Blink of an eye

This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Preriit Souda

Company: KANTAR TNS Malaysia

November 10, 2017

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN

Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser

Companies: Infotools, The Coca-Cola Company

June 15, 2017