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Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Holly Carter
Company: Forsta
April 30, 2020
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Citation

Carter, H. (2020a, April 30). Market research in times of crisis. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis


Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020
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Citation

Carter, H. (2020a, April 16). Market research in times of crisis. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis-11437


Webinars

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017
Author: Holly Carter
Company: Forsta
December 29, 2017
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Citation

Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research


Research papers

Understanding the new 'elite' consumers in Central and Eastern Europe

This presentation demonstrates how improved purchasing power has produced an 'elite' group of consumers in the markets of Central and Eastern Europe.A new regional socio-economic classification developed using TGI market research data from 11 CEE...

Catalogue: Consumer Insights 2005
Author: Holly Carter
November 15, 2005
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Citation

Carter, H. (2005a, November 15). Understanding the new 'elite' consumers in Central and Eastern Europe. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/understanding-the-new-elite-consumers-in-central-and-eastern-europe