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Market research in times of crisis

Date of publication: April 30, 2020

Catalogue: ESOMAR TV: North America & Europe at Home

Company:

Author: Holly Carter

Abstract:

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.

During this presentation, Holly Carter, Director of Product Marketing at Confirmit will discuss:

-Pros and cons of conducting research now

-Collecting feedback despite social distancing rules

-Ways to encourage feedback via unsolicited channels

Holly Carter

Author

This is a long description of some author details.

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Research Papers

Advertising in times of crisis

Catalogue: Congress 2009: Leading The Way

Author: Joseph Sassoon

Company: Alphabet Sas

September 21, 2009

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Citation

Sassoon, J. (2009a, September 21). Advertising in times of crisis. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/advertising-in-times-of-crisis


Videos

Market research in times of crisis

Catalogue: ESOMAR TV: Asia Pacific at Home

Author: Holly Carter

Company: Forsta

April 16, 2020

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Citation

Carter, H. (2020a, April 16). Market research in times of crisis. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis-11437


Research Papers

Integrating research in crisis management decision-making

Catalogue: Congress 2009: Leading The Way

Authors: Terence Flynn, Christian Bourque

Company: Leger

September 22, 2009

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Citation

Flynn and Bourque (2009a, September 22). Integrating research in crisis management decision-making. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/integrating-research-in-crisis-management-decision-making


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Carter, H. (2020a, April 30). Market research in times of crisis. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/integrating-research-in-crisis-management-decision-making