Back

Understanding the new 'elite' consumers in Central and Eastern Europe

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Author: Holly Carter

Abstract:

This presentation demonstrates how improved purchasing power has produced an 'elite' group of consumers in the markets of Central and Eastern Europe. A new regional socio-economic classification developed using TGI market research data from 11 CEE countries offers marketers a fresh understanding of the elite consumer's motivation and behaviour across the region.

Holly Carter

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Carter, H. (2005a, November 15). Understanding the new 'elite' consumers in Central and Eastern Europe. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/understanding-the-new-elite-consumers-in-central-and-eastern-europe