Understanding the new 'elite' consumers in Central and Eastern Europe

Date of publication: November 15, 2005

Author: Holly Carter

Abstract:

This presentation demonstrates how improved purchasing power has produced an 'elite' group of consumers in the markets of Central and Eastern Europe. A new regional socio-economic classification developed using TGI market research data from 11 CEE countries offers marketers a fresh understanding of the elite consumer's motivation and behaviour across the region.

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