The art and science of storytelling in market research

Date of publication: December 29, 2017

Catalogue: Webinars 2017

Company: Confirmit Ltd

Author: Holly Carter

Abstract:

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier said than done, however! Storytelling is a mix of art and science and without the right tools and training, it can be an impossible feat. In this webinar, Holly Carter, Confirmit's Product Marketing Director, will teach you the secrets of creating a compelling story to display research findings. She'll provide an easy to follow storytelling framework and show tangible examples to bring it all to life!

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