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Research papers

AI-Powered Qualitative

In this paper, we explore the use of Conversational Artificial Intelligence (CAI) to engage with humans onsensitive subject matter. The topic we selected to assess its performance was sexual attitudes. We engaged witha sample of n=926 Australians,...

Catalogue: Future-Proofing and Foresight
Authors: Garreth Chandler, Tracey Rankin
Companies: The Evolved Group, Alchemy Research & Insight
April 14, 2022

Research papers

Emotional Motivation in Banking

Covid-19's global devastation and consequential economic turmoil has far surpassed the economic shocks ofhistorical Black Swan events. As economies around the world try to get to grips with the full consequences of Covid-19, and the paths theyshould...

Catalogue: Future-Proofing and Foresight
Authors: Con Menictas, Brian Fine
Companies: Strategic Precision, Quality Online Research
April 14, 2022

Research papers

The real story ends in Landfill

Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time,...

Catalogue: Asia Pacific 2019
Author: Crawford Hollingworth
Company: The Behavioural Architects
May 22, 2019

Research papers

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW
Authors: Alison Poole, Stacie Haber
June 15, 2016

Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016

Research papers

National identity

Through a case study approach, the paper shows how analysis of publicly available quantitative data can be combined with original qualitative research to yield insight into marketing issues. Using Australia as a case study, the aim of the paper is to...

Catalogue: Ethnic Marketing 2000
Authors: Scott MacLean, Monica Klimek
July 1, 2000

Research papers

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Nexhmi Rexha
September 1, 1999

Research papers

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium
Authors: Bob Cornish, Mark Neely
June 15, 1997

Research papers

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium
Author: David Rogerson
June 15, 1997