National identity

Date of publication: July 1, 2000

Abstract:

Through a case study approach, the paper shows how analysis of publicly available quantitative data can be combined with original qualitative research to yield insight into marketing issues. Using Australia as a case study, the aim of the paper is to investigate the contribution of various factors to the sense of national identity held by the inhabitants of a country. This paper shows the role played by ethnicity and related items, whether a clear national identity can in fact exist in such circumstances, and the implications of the findings for marketers in Australia.

Scott MacLean

Author

This is a long description of some author details.

Monica Klimek

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF