Abstract:
In this paper, we explore the use of Conversational Artificial Intelligence (CAI) to engage with humans on sensitive subject matter. The topic we selected to assess its performance was sexual attitudes. We engaged with a sample of n=926 Australians, recruited from an online research panel using CAI, to assess if people would reveal their inner thoughts, sensitive beliefs and explicit practices. Our hypothesis was that the anonymity of an AI chat and the non-judgemental format would elicit feedback that would otherwise be very difficult to obtain.
This could also be of interest:
Research Papers
Drive Innovation Success by Humanising AI
Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
Company: Microsoft
November 22, 2023
Videos
Discovering new actionable insights with AI
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
Research Papers
Can AI bring better insight than humans?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
November 2, 2020
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)