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Research papers

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
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Citation

Wildner and Bosenick (2014a, June 17). How to measure user experience. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/how-to-measure-user-experience-8312


Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Research papers

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Manjunath Desai, Geeta R. Lobo
Company: GfK
May 13, 2014
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Citation

Desai and Lobo (2014a, May 13). The essence of aroma. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/the-essence-of-aroma


Research papers

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014
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Citation

Herbert, Koll and Raschip (2014a, March 24). Brand growth 2.0. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/brand-growth-2-0-8111


Research papers

A whole new world

A group of citizens called Khon Thai (Thai people) have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of products and...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
September 26, 2013
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Citation

Charoen-Rajapark, D. (2013a, September 26). A whole new world. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/a-whole-new-world-8055


Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013
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Citation

Strong, C. (2013a, June 23). Beyond Big Data. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/beyond-big-data


Research papers

Beyond the silo

Joining research dots in the context of brand research is a fascinating journey. It goes far beyond the borders of traditional survey-by-survey approaches: taking more and deeper insights simultaneously into account (e.g. product, service and price...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Harald Schuster, Sabine Hatz
Company: GfK
May 24, 2013
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Citation

Schuster and Hatz (2013a, May 24). Beyond the silo. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/beyond-the-silo


Research papers

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Laura Fry, Kath Harding
Company: GfK
November 8, 2012
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Citation

Fry and Harding (2012a, November 08). The future looks creative. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/the-future-looks-creative


Research papers

Sustainable Brazil

This work goes back to political and economic factors that led to the emergence of a new middle class in Brazil, as well as the development of the Brazilian and global debate on sustainability and conscious consumption. It shows the effect of this...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Mário Mattos
Company: GfK
May 3, 2012
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Citation

Mattos, M. (2012a, May 03). Sustainable Brazil. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/sustainable-brazil