Abstract:
Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired more by users, who rate them more highly than other systems. The evaluation of human-machine Interaction (HMI) is also influenced by components of experience and affects. This has coined the term "User Experience" (UX) as an overall concept for new means of researching and quantifying human-machine interaction. For this reason GfK SirValUse, together with the GfK Verein, conducted a series of fundamental studies in 2011 and 2013 to develop an easily applicable model of User Experience.
Magazines
Research World (October 2014)
Catalogue: Research World 2014
Author: ESOMAR B.V.
 
October 15, 2014
Videos
How to measure user experience
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 15, 2014
Research Papers
A funny thing happened on the way to our insights
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller
Company: FocusVision
November 18, 2015
