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Thought leadership from WIN: A French polling case study
This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...
Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave
Company: BVA Group
November 10, 2017
Videos
How to conduct research in a virgin market (Spanish)
The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...
Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017
Videos
Looking for B2B research partners in Latin America
While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this...
Catalogue: Latin America 2017: #IN
Authors: Anne-Laure Lebaron, Olga Adushkina, Tatiana Barakshina
Companies: Bazis, Kynetec UK Ltd
June 15, 2017
Videos
The holy month of Ramadan through the eyes of mothers
When Ferrero identified a need to understand the role of confectionery amongst children throughout Ramadan and Eid in KSA, it was clear that simple or conventional approaches would not suffice. Talking to people about food and beverages during...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Arnold Miller, Furio Pezzoli
June 15, 2017
Videos
Just kidding (Spanish)
Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....
Catalogue: Latin America 2017: #IN
Authors: Pamela Gutierrez Sanchez, Salvador Mata
June 15, 2017
Videos
Back to basics
Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...
Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano
Company: IBOPE Inteligencia
June 15, 2017
Videos
Digital forensics
Combining digital forensics with traditional research to develop deep insights into target audiences.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
Videos
