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Research papers
Illicit trade
Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...
Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
April 13, 2016
Research papers
Towards 20/20 vision
Quality of research analysis has always been dependent on the individual researcher's ability to see clearly without distortion, and discern shades of difference in what they see/ perceive. This ability is particularly critical today, when data is...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2015
Research papers
Impact with a twist...or the winded path from insight to action
Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) supported by a multitude of actors from creatives to the Irish government.In our...
Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King
Company: Point-Blank International GmbH
October 1, 2015
Research papers
Path to purchase
Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This paper will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research perspective, its...
Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
October 1, 2015
Videos
Impact with a twist...or the winded path from insight to action
Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) â supported by a multitude of actors from creatives to the Irish government.In our...
Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King, Christoph Welter
Company: Point-Blank International GmbH
June 15, 2015
Videos
The path to purchase
Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...
Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
Research papers
Brands that make me smile
Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
November 18, 2014
Videos
Brands that make me smile
Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014
Videos
