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Research papers

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992
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Citation

D' Imperio Lima and Lobl (1992a, September 01). Communicating in Latin America (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/communicating-in-latin-america-spanish-


Research papers

Dataibope

Television plays an important role in this country, as a mass communication medium, as the incidence of TV sets is around 80% of homes in Brazil, going and up to 95 % in the main urban centers. On the other hand, the distribution of wealth in Brazil...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Ana Lucia D' Imperio Lima
Company: IBOPE Inteligencia
May 5, 1991
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Citation

D' Imperio Lima, A. (1991a, May 05). Dataibope. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/dataibope


Research papers

An alternative to voting intention questions in political polls

This paper shows the construction of a questionnaire designed to overcome the limitations of simple reliance on declared voting intention for predictive purposes in elections characterised by close competition, presence of controversial candidates,...

Catalogue: Seminar 1986: Opinion Polls
Authors: Neyza Furgler, Orjan Olsen
Company: IBOPE Inteligencia
June 15, 1986
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Citation

Furgler and Olsen (1986a, June 15). An alternative to voting intention questions in political polls. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-alternative-to-voting-intention-questions-in-political-polls