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Research papers

Dealing with commercial avoidance

The paper explores zapping in a developing economy with moderate cable penetration (30%), determining its extent and nature. The final objective is to assess the role played by the characteristics of the commercial, i.e. novelty or humor, vs. the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Patricio Moyano, Rodrigo Berrios
Company: IBOPE Inteligencia
June 23, 2005
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Citation

Moyano and Berrios (2005a, June 23). Dealing with commercial avoidance. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/dealing-with-commercial-avoidance


Research papers

Estimation method for media audience duplication

This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.This model is based on the fact that in the short term,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Elias Selman Carranza, Orlando Muñoz Balmaceda, Patricio Moyano Galdames
Company: IBOPE Inteligencia
June 22, 2005
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Citation

Carranza, Balmaceda and Galdames (2005a, June 22). Estimation method for media audience duplication. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/estimation-method-for-media-audience-duplication


Research papers

Measurement of OOH audiences

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems.The authors review adjustments made, within traditional criteria,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli
Company: IBOPE Inteligencia
June 20, 2005
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Citation

Arnaldo, Rawe and Bertoli (2005a, June 20). Measurement of OOH audiences. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measurement-of-ooh-audiences


Research papers

Women of Class C

This paper is evidence of the success of a client research company partnership, an efficient use of multivariate analysis, a creative system to define potential for social mobility and an innovative application of results.

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Andrea Costa, Katia de Freitas Benchimol, Nelsom Marangoni
Company: IBOPE Inteligencia
October 24, 2004
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Citation

Costa, de Freitas Benchimol and Marangoni (2004a, October 24). Women of Class C. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/women-of-class-c


Research papers

Changing equity of private labels: The perspective from Latin America

This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico and Peru, as a response to the following questions...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Paulo Pinheiro de Andrade
Company: IBOPE Inteligencia
September 14, 2003
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Citation

de Andrade, P. P. (2003a, September 14). Changing equity of private labels: The perspective from Latin America. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-


Research papers

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003
Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni
Company: IBOPE Inteligencia
May 4, 2003
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Citation

Castelnau, Silva and Marangoni (2003a, May 04). The Latin American market . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-latin-american-market-


Research papers

Latin America

Within Latin America there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services. There are also markets with very different...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Nelsom Marangoni
Company: IBOPE Inteligencia
September 22, 2002
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Citation

Marangoni, N. (2002a, September 22). Latin America . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/latin-america-


Research papers

Building a radio panel using fusion and recall surveys

The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship. Nevertheless, although very effective for the evaluation of the station's performance, it presents...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Alexandre Crivellaro, Antonio Ricardo Alves Ferreira
Company: IBOPE Inteligencia
June 14, 2002
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Citation

Crivellaro and Ferreira (2002a, June 14). Building a radio panel using fusion and recall surveys. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/building-a-radio-panel-using-fusion-and-recall-surveys


Research papers

First experiences of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences. The objective of this paper is not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras
Company: IBOPE Inteligencia
June 9, 2002
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Citation

Streber, Pauzner and Contreras (2002a, June 09). First experiences of harmonized TV ratings in Latin America . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/first-experiences-of-harmonized-tv-ratings-in-latin-america-