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Research papers

Diminishing political participation

Statistics show that political participation in Switzerland, as in many other Western countries, is constantly decreasing. A first analysis has shown, that certain segments of the population are much less participating in polls than others,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
June 18, 1980
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Citation

Wyss, W. (1980a, June 18). Diminishing political participation . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/diminishing-political-participation-


Research papers

The evolution of the market researcher

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
August 1, 1975
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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher


Research papers

The evolution of the market researcher (German)

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
August 1, 1975
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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher (German). ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher-german-


Research papers

Conclusion

Well then , how should I go about putting this puzzle together? How can I give you a synopsis of our discussions? Looking at distribution from a greater distance, shows us that our means of following it up are as yet inadequate. All our attempts to...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
November 1, 1969
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Citation

Wyss, W. (1969a, November 01). Conclusion. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/conclusion-682