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Conclusion

Date of publication: November 1, 1969

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Company:

Author: Werner Wyss

Abstract:

Well then , how should I go about putting this puzzle together? How can I give you a synopsis of our discussions? Looking at distribution from a greater distance, shows us that our means of following it up are as yet inadequate. All our attempts to grasp what is going on on the distribution scene are quite awkward.

Werner Wyss

Author

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Research Papers

Summary

Catalogue: Seminar 1967: Travel and Tourism

Author: Werner Wyss

 

June 15, 1967

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Citation

Wyss, W. (1967a, June 15). Summary. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/summary


Research Papers

Remarks suggested by the papers on advertising research

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Jean Arachtingi

 

June 15, 1963

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Citation

Arachtingi, J. (1963a, June 15). Remarks suggested by the papers on advertising research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/remarks-suggested-by-the-papers-on-advertising-research


Research Papers

Positioning one thousand brands in their respective markets

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Werner Wyss

Company: DemoSCOPE

September 1, 1994

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Citation

Wyss, W. (1994a, September 01). Positioning one thousand brands in their respective markets. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/positioning-one-thousand-brands-in-their-respective-markets


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Citation

Wyss, W. (1969a, November 01). Conclusion. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/positioning-one-thousand-brands-in-their-respective-markets