Abstract:
Well then , how should I go about putting this puzzle together? How can I give you a synopsis of our discussions? Looking at distribution from a greater distance, shows us that our means of following it up are as yet inadequate. All our attempts to grasp what is going on on the distribution scene are quite awkward.
Research Papers
Remarks suggested by the papers on advertising research
Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Arachtingi
 
June 15, 1963
Research Papers
Positioning one thousand brands in their respective markets
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Werner Wyss
Company: DemoSCOPE
September 1, 1994
