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Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved May 21, 2024, from
Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/market-research-executives-in-britain
Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/market-research-and-the-decision-maker
Bird, M. (1974a, June 15). Publishers, editors and researchers. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/publishers-editors-and-researchers
Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved May 21, 2024, from
Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved May 21, 2024, from
Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper
Simmons, M. (1974a, April 01). Market research as an aid to the corporate marketing decisions of retailers. ANA - ESOMAR. Retrieved May 21, 2024, from
Buchert and Hochuli (1974a, April 01). Post-seminar comments. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/post-seminar-comments