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Webinars

Time to redraw all the maps (Spanish)

An exploratory journey on the importance and evolution of market research.Español: Es hora de redibujar todos los mapasUn viaje exploratorio sobre la importancia y evolución de la investigación de mercados

Catalogue: Webinars 2021
Author: Joaquim Bretcha
May 19, 2021
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Citation

Bretcha, J. (2021a, May 19). Time to redraw all the maps (Spanish). ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/time-to-redraw-all-the-maps-spanish-


Videos

Career Event University of Leicester: Careers in Data, Research and Insights

This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the...

Catalogue: ESOMAR Career Events 2021
Authors: Patricia Dominguez, Liz Norman, Mariam Ghabrial, Paul Baines, Greg Morris
March 3, 2021
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Citation

Dominguez, Norman, Ghabrial, Baines and Morris (2021a, March 03). Career Event University of Leicester: Careers in Data, Research and Insights. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/career-event-university-of-leicester-careers-in-data-research-and-insights


Research papers

Developing a corporate image for a university

This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: John H. Church, David W. Gillingham
June 15, 1981
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Citation

Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university


Research papers

A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University

Based on her research on empathic skill levels of 464 professional advertising communicators and 515 students of advertising and marketing, this author believes that lack of empathic skill training is one of the “voids” in marketing...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: E. H. Auer
June 1, 1976
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Citation

Auer, E. H. (1976a, June 01). A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/a-pilot-program-to-teach-empathic-skills-to-mba-candidates-in-marketing-at-suffolk-university


Research papers

Opinion formation and value judgements of Turkish University students

Choice of topics closely related to urgent, rather non-political problems. Opinion research confined until recently to students of various levels, including university. Selected research projects carried out: Impact of the mechanisation of Turkish...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Nermin Abadan
June 15, 1963
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Citation

Abadan, N. (1963a, June 15). Opinion formation and value judgements of Turkish University students. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/opinion-formation-and-value-judgements-of-turkish-university-students