A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University

Date of publication: June 1, 1976

Author: E. H. Auer

Abstract:

Based on her research on empathic skill levels of 464 professional advertising communicators and 515 students of advertising and marketing, this author believes that lack of empathic skill training is one of the “voids” in marketing training today. In cooperation with Professor Elizabeth Williams trained counseling and clinical psychologist on the faculty of Suffolk University, Auer is currently conducting what is probably the first known pilot experiment in a U. S. university designed to train graduate marketing students in empathic skills. What the implications of this experiment may be for consumer oriented, socially responsible marketeers is explored by the author.

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