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Research papers

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
February 11, 1970
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Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research


Research papers

Comments on mr. J. F. Boss' paper

In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970
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Citation

Meyer, W. (1970a, February 01). Comments on mr. J. F. Boss' paper. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-f-boss-paper


Research papers

Comments on mr. Drakeford's paper

Mr. Drakeford commented in his paper upon a number of possible problems related to qualitative methods , bearing in mind the recent growth of sophisticated analysis techniques relying upon preliminary work of a qualitative nature. Mr. Drakeford...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Gordon Haymes
February 1, 1970
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Citation

Haymes, G. (1970a, February 01). Comments on mr. Drakeford's paper. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/comments-on-mr-drakeford-s-paper


Research papers

An industrial marketing problem pricing of products for substitution

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
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Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution


Research papers

An industrial marketing problem pricing of products for substitution(French)

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
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Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution(French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution-french-


Research papers

A marketing approach of a merger

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger


Research papers

Some observations on, and developments in the analysis of multivariate survey data

With the expanding popularity of "brand-image" and market segmentation studies, the use of statistical data processing methods has increased. In particular, one can note an increase in the application of multivariate analysis techniques to...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Jim Inglis, Douglas J. Johnson
June 15, 1969
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Citation

Inglis and Johnson (1969a, June 15). Some observations on, and developments in the analysis of multivariate survey data. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/some-observations-on-and-developments-in-the-analysis-of-multivariate-survey-data


Research papers

A marketing approach of a merger (French)

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


Research papers

Trend projections as an aid to management

This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Madge Dugdale
June 15, 1969
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Citation

Dugdale, M. (1969a, June 15). Trend projections as an aid to management. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/trend-projections-as-an-aid-to-management