Abstract:
In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological advances in attitude theory and attitude measurement. In the following I shall try to give some information which could assist in getting a clearer view of the basic problems and the concrete operations in attitude scaling, prerequisites - and as such shortly mentioned by Mr. Boss - for understanding and evaluating the new techniques (cf. Table 4 in the paper by Mr. Boss) described by him in the main part of his paper.
This could also be of interest:
Research Papers
Comments on mr. Knappert's paper
Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Yola Laupheimer
 
May 1, 1968
Research Papers
Comments on mr. Drakeford's paper
Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Gordon Haymes
 
February 1, 1970
Research Papers
Comments on mr. Stapel's paper
Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Erik Lohmann
 
June 15, 1967
