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Research papers

Passive learning from television

The purpose of this paper is to identify some of the differences between passive and active learning, and to suggest some implications for education and for television.

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Herbert E. Krugman, Eugene L. Hartley
June 15, 1969
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Citation

Krugman and Hartley (1969a, June 15). Passive learning from television. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/passive-learning-from-television


Research papers
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Citation

Schmidtchen, G. (1959a, June 15). Measuring the effects of mass-communication. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/measuring-the-effects-of-mass-communication