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Research papers

Babyface: Reading nonverbal cues to measure infants' acceptance of food products

Since infants cannot use scales to indicate how much they like something, mothers must use non-verbal cues to infer product acceptance or rejection. As an alternative to an expensive central location test with mother-infant dyads, we used mothers'...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Lauren Yourshaw, Payal Kondisetty, Ashley Gabel, Amy Elkes, Kelly Sheahan
Company: Blueberry
September 13, 2012
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Citation

Yourshaw, Kondisetty, Gabel, Elkes and Sheahan (2012a, September 13). Babyface: Reading nonverbal cues to measure infants' acceptance of food products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/babyface-reading-nonverbal-cues-to-measure-infants-acceptance-of-food-products


Research papers

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence
Authors: R. Scott Evans, Erin Defossé
Company: Bazaarvoice
September 13, 2012
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Citation

Evans and Defossé (2012a, September 13). Why social commerce engines will power next-gen market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-social-commerce-engines-will-power-next-gen-market-research


Research papers

Online anthropology

A new methodological approach- Online Anthropology- was applied to surface fresh understanding of customer behaviour in the cellular category. The approach revealed a key insight that enabled Sprint to turn a loss of 565,000 customers a quarter into...

Catalogue: Congress 2012: Accelerating Excellence
Author: Colin Utley
Company: MotiveQuest
September 13, 2012
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Citation

Utley, C. (2012a, September 13). Online anthropology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-anthropology


Research papers

Virtual future: Real Life or fantasy

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo
Company: Vision Critical
September 13, 2012
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Citation

Reid, Kleinschmit and Rizzo (2012a, September 13). Virtual future: Real Life or fantasy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/virtual-future-real-life-or-fantasy


Research papers

Ode to the unsung hero - Navigating the turbulent waters of research

This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Javier Quinones, Veronica Moreno, Patricio Pagani
Companies: Infotools, The Coca-Cola Company
September 13, 2012
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Citation

Quinones, Moreno and Pagani (2012a, September 13). Ode to the unsung hero - Navigating the turbulent waters of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ode-to-the-unsung-hero---navigating-the-turbulent-waters-of-research


Videos

Ceremony: The 65th annual Congress Awards

Presentation of the congress awards for the categories: - Best case history;- Best methodological paper; - Best paper overall.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Dieter Korczak, Finn Raben
June 15, 2012
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Citation

Korczak and Raben (2012a, June 15). Ceremony: The 65th annual Congress Awards . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-65th-annual-congress-awards-


Videos

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012
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Citation

Leger and Bourque (2012a, June 15). What if the world could vote in the US election?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-if-the-world-could-vote-in-the-us-election-