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Online anthropology

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Company: MotiveQuest

Author: Colin Utley

Abstract:

A new methodological approach- Online Anthropology- was applied to surface fresh understanding of customer behaviour in the cellular category. The approach revealed a key insight that enabled Sprint to turn a loss of 565,000 customers a quarter into a gain of 1,100,00 customers a quarter.

Colin Utley

Author

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Research Papers

Digital anthropology

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Francois Erner, Jennifer Roberton

Company: respondi

November 11, 2018

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Citation

Erner and Roberton (2018a, November 11). Digital anthropology. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/digital-anthropology-9457


Research Papers

Building online multi-cultural opinion communities

Catalogue: Panel Research 2006

Authors: Claudia Feler, Adriana Rocha

Company: eCGlobal Solutions

October 8, 2006

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Citation

Feler and Rocha (2006a, October 08). Building online multi-cultural opinion communities. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/building-online-multi-cultural-opinion-communities


Research Papers

Online panels are unsustainable: Online communities are the future

Catalogue: Panel Research 2007

Authors: Pete Comley, Matilda Andersson

Company: British Broadcasting Corporation (BBC)

October 28, 2007

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Citation

Comley and Andersson (2007a, October 28). Online panels are unsustainable: Online communities are the future. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/online-panels-are-unsustainable-online-communities-are-the-future


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Citation

Utley, C. (2012a, September 13). Online anthropology. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/online-panels-are-unsustainable-online-communities-are-the-future