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Research papers

Against all odds!

The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Dirk Frank, Marcus Neureiter
Company: GSK
March 3, 2010
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Citation

Frank and Neureiter (2010a, March 03). Against all odds!. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/against-all-odds-


Research papers

Healthy business

Forecasting of new pharmaceutical products is in the midst of a revolution. Good forecasts must increasingly control for the impacts of health outcomes research, market access, pricing, and promotional response on usage and sales. Fortunately, the...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Kenneth L. Sobel
March 3, 2010
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Citation

Sobel, K. L. (2010a, March 03). Healthy business. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/healthy-business


Research papers

We learn patients benefit

Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
March 3, 2010
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Citation

Verard and Kennedy (2010a, March 03). We learn patients benefit. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/we-learn-patients-benefit


Case studies

Effective communication through market research

The pharmaceutical industry is a sector that has been undergoing a number of changes over the past few years. the most evident change is related to the increase in competition, resulting in a great number of mergers and acquisitions. In order to...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Company: Roche
June 15, 2008
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Citation

Boscatti and Muranaka (2008a, June 15). Effective communication through market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/effective-communication-through-market-research-