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Research papers

The perfect mix

The paper describes a down-to-Earth approach to optimising a retailer's product assortment in key product categories by the combined analysis of the retailer's internal sales information and external market data.The method offers an alternative to...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: György Szilágyi
Company: MEMRB
April 19, 2005

Research papers

Market research for resort/recreation planning in Saudi Arabia

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Nicos Rossides, Christos Eliades
Company: MEMRB
May 4, 1988

Research papers

Survey research techniques in spatial and economic planning in an Arab context

This paper presents the broad data requirements and the concomitant research tools needed for spatial and economic planning in the context of an Arab metropolis. It then stresses the need for creating a programme of research which continually updates...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Nicos Rossides
Company: MEMRB
June 15, 1987

Research papers

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Andreas Charalambous, Olympics Toumazou
Company: MEMRB
June 15, 1987

Research papers

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

In the rapidly evolving marketing environment in the Middle East, the communication process is becoming increasingly important and hence so is the need to evaluate the efficiency of an organisation's communication activities. The BUY TEST is an...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Randa Kronfli, Dafni Theophylactou
Company: MEMRB
June 15, 1987

Research papers

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Janet Katz, Charles A. Rhodes
Company: MEMRB
June 15, 1987

Research papers

The use of video as an advertising medium in the Middle East

The paper examines the impact of advertising on rented video cassettes on the advertising scene in the Middle East and specifically Saudi Arabia, and the way in which household panel research has been used to monitor this development.

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Charles A. Rhodes, George V. Vassiliou
Company: MEMRB
June 15, 1986

Research papers

Problem solving in industrial marketing research in the Middle East

The paper presents the practical difficulties that an industrial researcher faces when undertaking a survey in the Middle Bast. The techniques and the approach are overall the same as in the West, but the task is that much harder. Desk research is...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: George V. Vassiliou, Costas Kaimakis
Company: MEMRB
June 15, 1986

Research papers

The potential for gold jewellery in the Middle East

This paper describes the application of qualitative research in a project to investigate the existing market and the potential for gold jewellery in the Middle East. The first section sets outs the background to the project and the objectives. Then...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: George V. Vassiliou, Rosemary Taylor
Company: MEMRB
June 15, 1986